FAQ
What is Content Choreography?
It’s our proprietary framework for turning your pre-,during and post-event content — including slides, speeches, videos, booths — into a well-orchestrated performance that moves your audience toward action. It combines a few established b2b marketing strategies and psychological frameworks to help guide your marketing and communications efforts into being smarter, clearer, and more emotionally resonant at every touchpoint.
We have an upcoming event but we’re not sure what to talk about — can you help us?
That’s what we’re here for. We’ll look at your goals, audience, and existing content, then map out what’s missing — and how to fill the gaps with smart, impactful content choreography.
Do you only work with B2B tech and engineering companies?
Yes — by design. Our team understands the deep complexities of b2b marketing and decision-making and what it takes to drive conversions, and that’s where our value is. We deep dive into specific domains and know how to translate deep technical value into audience-ready storytelling. We work best with subject-matter experts who want their ideas to land with clarity and impact.
What if my company is not in B2B tech and engineering?
You will find limited value hiring us if you’re not faced with 1. the complexities of b2b marketing and 2. the challenges of marketing complex products. We will still be keen to engage in a conversation if you’re keen, to provide you with our sincere advice. However, executing your projects with us will not yield you the best returns on investment. We can provide some recommendations to other agencies if needed.
Do you do videos?
Yes, but videos are just one part of what we do (and your content arsenal). We prefer to build entire content systems — aligned with your brand narrative, sales goals, and customer journey. We call it Content Choreography, and it’s about using content in a way that they reinforce each other and deliver more value rather than in a one-off video project.
How about live streaming and hybrid events?
Yes. We handle live streaming, recording, and repackaging your hybrid or virtual event content into bite-sized, platform-ready assets. Like videos, it’s not about having a one-off “livestream”, it’s about how you promote it, package it and distribute it so you get tangible results from it.
We already have content. Can you still help?
Yes. In fact, most of our clients come to us with a patchwork of existing decks, videos, or materials — we help you refine, re-sequence, and optimize them into a cohesive flow that supports your customer journey.
What’s your typical project timeline?
For event content packages, we recommend a 6–12 week runway to plan, produce, and rehearse. That said, we’ve turned things around faster — but strategy deserves time if you want the ROI to match the spend.
How much do your services cost?
Our event packages start from $10K for single-day events, and go beyond $100K for executive multi-city activations. APAC expansion and employer branding packages are priced separately and scale with scope. We’re happy to tailor a plan that fits your goals and growth stage.
Can you work with our internal team or other vendors?
Absolutely. We’re used to partnering with internal marcoms, global HQ teams, event companies and PR agencies. Think of us as the glue that keeps your content and messaging consistent across every moving part.
What if we’re already working with a booth or design agency?
Perfect. Let them handle the space — we’ll handle the story. Bring us into the conversation and we’ll slot in alongside your existing partners to ensure your brand message is consistent from keynote to kiosk.
Do you work across the APAC region?
Yes — frequently. We’ve run content strategies across Singapore, China, Japan, Korea, Australia, and SEA. We understand the cultural nuances, platform preferences, and language requirements that make local resonance possible.
Can you train my speakers who aren’t confident?
We coach your speakers — not to perform like actors, but to communicate like pros. From script refinement to virtual rehearsals, we help them deliver their message with clarity, confidence, and authority.
Can you scale with us across multiple events or countries?
Yes. Many of our clients start with one flagship project and grow with us across events, regions, and teams. Our systems are built for reuse, expansion, and adaptation — not one-off campaigns.
What is Content Choreography?
It’s our proprietary framework for turning your pre-,during and post-event content — including slides, speeches, videos, booths — into a well-orchestrated performance that moves your audience toward action. It combines a few established b2b marketing strategies and psychological frameworks to help guide your marketing and communications efforts into being smarter, clearer, and more emotionally resonant at every touchpoint.
We have an upcoming event but we’re not sure what to talk about — can you help us?
That’s what we’re here for. We’ll look at your goals, audience, and existing content, then map out what’s missing — and how to fill the gaps with smart, impactful content choreography.
Do you only work with B2B tech and engineering companies?
Yes — by design. Our team understands the deep complexities of b2b marketing and decision-making and what it takes to drive conversions, and that’s where our value is. We deep dive into specific domains and know how to translate deep technical value into audience-ready storytelling. We work best with subject-matter experts who want their ideas to land with clarity and impact.
What if my company is not in B2B tech and engineering?
You will find limited value hiring us if you’re not faced with 1. the complexities of b2b marketing and 2. the challenges of marketing complex products. We will still be keen to engage in a conversation if you’re keen, to provide you with our sincere advice. However, executing your projects with us will not yield you the best returns on investment. We can provide some recommendations to other agencies if needed.
Do you do videos?
Yes, but videos are just one part of what we do (and your content arsenal). We prefer to build entire content systems — aligned with your brand narrative, sales goals, and customer journey. We call it Content Choreography, and it’s about using content in a way that they reinforce each other and deliver more value rather than in a one-off video project.
How about live streaming and hybrid events?
Yes. We handle live streaming, recording, and repackaging your hybrid or virtual event content into bite-sized, platform-ready assets. Like videos, it’s not about having a one-off “livestream”, it’s about how you promote it, package it and distribute it so you get tangible results from it.
We already have content. Can you still help?
Yes. In fact, most of our clients come to us with a patchwork of existing decks, videos, or materials — we help you refine, re-sequence, and optimize them into a cohesive flow that supports your customer journey.
What’s your typical project timeline?
For event content packages, we recommend a 6–12 week runway to plan, produce, and rehearse. That said, we’ve turned things around faster — but strategy deserves time if you want the ROI to match the spend.
How much do your services cost?
Our event packages start from $10K for single-day events, and go beyond $100K for executive multi-city activations. APAC expansion and employer branding packages are priced separately and scale with scope. We’re happy to tailor a plan that fits your goals and growth stage.
Can you work with our internal team or other vendors?
Absolutely. We’re used to partnering with internal marcoms, global HQ teams, event companies and PR agencies. Think of us as the glue that keeps your content and messaging consistent across every moving part.
What if we’re already working with a booth or design agency?
Perfect. Let them handle the space — we’ll handle the story. Bring us into the conversation and we’ll slot in alongside your existing partners to ensure your brand message is consistent from keynote to kiosk.
Do you work across the APAC region?
Yes — frequently. We’ve run content strategies across Singapore, China, Japan, Korea, Australia, and SEA. We understand the cultural nuances, platform preferences, and language requirements that make local resonance possible.
Can you train my speakers who aren’t confident?
We coach your speakers — not to perform like actors, but to communicate like pros. From script refinement to virtual rehearsals, we help them deliver their message with clarity, confidence, and authority.
Can you scale with us across multiple events or countries?
Yes. Many of our clients start with one flagship project and grow with us across events, regions, and teams. Our systems are built for reuse, expansion, and adaptation — not one-off campaigns.
